Selected work
2020-present day
I'm Annelise, a designer-founder who's built and scaled health products, from fertility platforms to gut testing, achieving 3x YoY growth through compassionate UX.
Tiny Health đź”’
Leading the creation of Tiny's Conditions feature to make microbiome biometrics actionable.
Product & Design Lead
Samphire đź”’
Designing the MVP digital experience for the world's first neurotech PMS-relief wearable.
Product Designer
Frontman
Optimizing acne care ecommerce flow for my VC-backed startup, increasing AOV 33%.
CEO & Cofounder
Lilia
Creating the brand and product experience for YC egg freezing concierge Lilia.
Lead Designer
© Annelise Hillmann 2025.